When mine comes out, I not only intend to run around facing it out, I'm gonna ask friends and family to do the same. Last time I was in B&N, I moved a Terry Pratchett book so I could face Toby Buckell's out in its place. It's very common.

And yes, there's a slight chance that, in doing so, I cost Terry Pratchett a sale. But you know, somehow I haven't lost sleep over that.