Am I really such a Bad Person?
Jun. 29th, 2006 10:11 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
angharaI've been having an argument over on rasfc about the merits and the morality of wandering into your lcoal bookstore and, if you find your book shelved spine-out, turning it face-out for a potential buyer to see. As I pointed out somewhere in the thread, in my specific case it was my books shelved spine out next to a veritable avalanche of "Hitchhiker's Guide to the Galaxy" series - all five books in the trilogy - most of them in two or three different editions, facing out. I felt no compunction about facing some of those (much thinner) books spine out and turning my own face out as occupying the same space that the original arrangement did. I have nothing against Douglas Adams - I met the man, ferchrissakes, and I like both him and his work - but as evidenced by the books in this one bookstore his books are available in many many places and in many many copies and incarnations, and this particular store had THREE COPIES of my own novel.
A particular character in rasfc tells me that I am an immoral cheat for doing that.
The >remarks are this other fellow. The rest of it is my response.
>I'm taking a more extreme case, but one closer in its nature than what
>you offered.
>
>A customer who takes a book off the shelf to look at it and puts it back
>in the wrong place isn't trying to change anything. He isn't trying to
>do anything the bookstore hasn't invited him to do. He is there trying
>to do what the store wants him to do and makes a mistake.
>
>An author who goes into a bookstore to face out his books is
>deliberately doing something he knows the store doesn't want him to
>do--that's why he doesn't tell the store people what he is there doing.
>The reason he is doing it is to promote his interest at the cost of
>theirs--and at the cost of the other authors who would be faced out if
>his book wasn't.
... in one store, in one small town in the continental US, and I am
perfectly sure someone else has done the same thing to my books in
some other store in some other town.
>The excuses offered for doing it so far are:
>
>1. The bookstore people really don't know how to run a bookstore, so
>changing things around doesn't make things any worse, so it really
>doesn't hurt anyone.
I have never said or even implied that, so I'll thank you for not
putting words into my mouth. Once again, I reiterate - I have removed
nothing from the place the store people have put it. It's still in the
same precise position. Only in a different orientation. And honestly -
under the circumstances I put forward elsethread - I don't see how it
DOES make things any worse.
>2. It does hurt the other authors, but they are richer than you are, so
>that's all right.
If I ever turn into Steven King I fully expect other authors to do
this kind of thing to MY books in stores. But by the time you get to
be a household name where every new book you write is bought on the
strength of the fact that YOU wrote it and not on the strength of a
decision of , oh, new guy, I'll try him - by that time (a) you have
more than one or even two books out there in the market; (b) they are
available in multiple copies in every store in the country. (c)
your'e receiving a substantial royalty check on your sales every six
months. The truth of the matter is that the best you as J.Newbie
Author can hope for in some cases is that someone will buyt YOUR book
*as well as* the new thing out by BIg Name. Or do you really think
that people who go into a store looking for the latest Harry Potter
will NOT buy the book they came there to get, at that time or later,
just because they happen to notice another unknown book beckoning from
the shelf? Books are not bread and they are not toilet paper, they are
not bought because you cannot live without them in a civlized manner
or indeed at all. Books by definition are disposable income. YOU
decide when, where, how and on whom your book budget is spent. It
isn't "all right" because anyone is "richer" than me, it's all right
because they have saturation presence in the market, their books are
widely available in multiple copies EVERYWHERE, and it's a dog eat dog
world out there. Publishing a novel is not the end of a long road,
it's just the beginning of another, even longer one - and if your
book, however brilliant, however well written, however much your
particular editor believed in it, is buried under twenty copies of
another title - which has been in print for twenty odd years and
whose sales are hardly likely to drop off overnight because you
published a book which shares a shelf with it - well, let's put it
this way, years ago the market might have been more forgiving and
would have let you have more time to establish your presence in the
market. These days you're given months, maybe weeks, before sales or
the lack of them determine what else is to be done with you and your
career. I am perfectly certain that staff often make the rounds of the
shelves and return things to the way they were before I turned my book
out - but if it's out for an hour or two it might be an hour or two in
which it catches someone's eye. Yes, dammit, at this point in my
career it's worth it.
>I have no idea whether or not you would be impressed by analogous
>excuses if someone else was treating you in a similar way--putting
>advertising signs on your house or lawn or car for his products, in the
>hope that it would be a while before you noticed, to take a closer
>analogy than my previous one--an analogy I already offered and you
>ignored. He too could argue that it didn't really hurt you and (given
>suitable circumstances) that you were richer than he was so if it did
>hurt you that was still all right.
You just don't get the difference at all, do you? The bookstore is
there to sell books. I am nudging the sale of MY book. I am in no way
plastering advertising material on anyone's house, lawn or car for any
"products" at all. People write books - MANY people write books - and
without those of us who do the bookstores would be out of business.
WHich business is to sell books, no? WELL, IF SOMEONE BUYS MINE OR
BUYS SOMEONE ELSE'S, THE BOOKSTORE HAS SOLD A BOOK. Business
accomplished.
So. Am I abominable? Do other authors really never do this? Am I alone out there? Am I utterly despicable?
Am I really going around "plastering signs on someone else's lawn"?...
Promotion budgets are notoriously low, unless you happen to be a really big name which publishers KNOW will pull in the moolah - or you happen to be really really lucky and hit the jacpot, for instance Susannah CLarke, who wasn't hurt by the fact that she happened to be endorsed by Neil Gaiman.I'm sure that book 1 of Harry Potter was surreptitiously turned face out a few times... until such time as that became unnecessary because you had a couple of hundred people waiting in line outside the bookstore at midnight in order to grab a copy before it even hit the shelf at all, spine-out of face-out. If you recognise the NAME on the spine, your reaction is, "oh, a new Rowling... a new Gaiman... a new King... a new Bujold... a new Nora ROberts... I better get it". Let's be honest, if you saw your own name on a book spine (and you didn't recognise it as being yours) how likely are you to pull the book out to look at it? WOuldn't you just skim right past it, looking for the next Name you found Familiar?...
So what's wrong with giving yourself a little help, while that Name is still not Familiar Enough, in the hope that by selling another copy or two you're giving yourself the chance to start a word-of-mouth thing happening, that perhaps someone else might return to the bookstore, where your books are back to having their spines facing out, and seeking you out BY NAME?
I fully realise that not all books can be shelved facing out. But I completely subscribe to the idea that it is the books by less-than-familiar names that SHOULD be faced out, because books are, indeed, judged by their covers and if it isn't the familiarity with the author that would make you choose to buy a particular book an interesting cover might. The really big household names simply don't need that particular crutch any more. They could put the front cover of a telephone directory on a new novel by Steven King *and it would still be bought anyway*, whether it faced out or not.
Okay, rant over.
Back to my chapter. By this time next year I'll have at least one other book I might be looking for, face out, on bookstore shelves.
Sigh.
A particular character in rasfc tells me that I am an immoral cheat for doing that.
The >remarks are this other fellow. The rest of it is my response.
>I'm taking a more extreme case, but one closer in its nature than what
>you offered.
>
>A customer who takes a book off the shelf to look at it and puts it back
>in the wrong place isn't trying to change anything. He isn't trying to
>do anything the bookstore hasn't invited him to do. He is there trying
>to do what the store wants him to do and makes a mistake.
>
>An author who goes into a bookstore to face out his books is
>deliberately doing something he knows the store doesn't want him to
>do--that's why he doesn't tell the store people what he is there doing.
>The reason he is doing it is to promote his interest at the cost of
>theirs--and at the cost of the other authors who would be faced out if
>his book wasn't.
... in one store, in one small town in the continental US, and I am
perfectly sure someone else has done the same thing to my books in
some other store in some other town.
>The excuses offered for doing it so far are:
>
>1. The bookstore people really don't know how to run a bookstore, so
>changing things around doesn't make things any worse, so it really
>doesn't hurt anyone.
I have never said or even implied that, so I'll thank you for not
putting words into my mouth. Once again, I reiterate - I have removed
nothing from the place the store people have put it. It's still in the
same precise position. Only in a different orientation. And honestly -
under the circumstances I put forward elsethread - I don't see how it
DOES make things any worse.
>2. It does hurt the other authors, but they are richer than you are, so
>that's all right.
If I ever turn into Steven King I fully expect other authors to do
this kind of thing to MY books in stores. But by the time you get to
be a household name where every new book you write is bought on the
strength of the fact that YOU wrote it and not on the strength of a
decision of , oh, new guy, I'll try him - by that time (a) you have
more than one or even two books out there in the market; (b) they are
available in multiple copies in every store in the country. (c)
your'e receiving a substantial royalty check on your sales every six
months. The truth of the matter is that the best you as J.Newbie
Author can hope for in some cases is that someone will buyt YOUR book
*as well as* the new thing out by BIg Name. Or do you really think
that people who go into a store looking for the latest Harry Potter
will NOT buy the book they came there to get, at that time or later,
just because they happen to notice another unknown book beckoning from
the shelf? Books are not bread and they are not toilet paper, they are
not bought because you cannot live without them in a civlized manner
or indeed at all. Books by definition are disposable income. YOU
decide when, where, how and on whom your book budget is spent. It
isn't "all right" because anyone is "richer" than me, it's all right
because they have saturation presence in the market, their books are
widely available in multiple copies EVERYWHERE, and it's a dog eat dog
world out there. Publishing a novel is not the end of a long road,
it's just the beginning of another, even longer one - and if your
book, however brilliant, however well written, however much your
particular editor believed in it, is buried under twenty copies of
another title - which has been in print for twenty odd years and
whose sales are hardly likely to drop off overnight because you
published a book which shares a shelf with it - well, let's put it
this way, years ago the market might have been more forgiving and
would have let you have more time to establish your presence in the
market. These days you're given months, maybe weeks, before sales or
the lack of them determine what else is to be done with you and your
career. I am perfectly certain that staff often make the rounds of the
shelves and return things to the way they were before I turned my book
out - but if it's out for an hour or two it might be an hour or two in
which it catches someone's eye. Yes, dammit, at this point in my
career it's worth it.
>I have no idea whether or not you would be impressed by analogous
>excuses if someone else was treating you in a similar way--putting
>advertising signs on your house or lawn or car for his products, in the
>hope that it would be a while before you noticed, to take a closer
>analogy than my previous one--an analogy I already offered and you
>ignored. He too could argue that it didn't really hurt you and (given
>suitable circumstances) that you were richer than he was so if it did
>hurt you that was still all right.
You just don't get the difference at all, do you? The bookstore is
there to sell books. I am nudging the sale of MY book. I am in no way
plastering advertising material on anyone's house, lawn or car for any
"products" at all. People write books - MANY people write books - and
without those of us who do the bookstores would be out of business.
WHich business is to sell books, no? WELL, IF SOMEONE BUYS MINE OR
BUYS SOMEONE ELSE'S, THE BOOKSTORE HAS SOLD A BOOK. Business
accomplished.
So. Am I abominable? Do other authors really never do this? Am I alone out there? Am I utterly despicable?
Am I really going around "plastering signs on someone else's lawn"?...
Promotion budgets are notoriously low, unless you happen to be a really big name which publishers KNOW will pull in the moolah - or you happen to be really really lucky and hit the jacpot, for instance Susannah CLarke, who wasn't hurt by the fact that she happened to be endorsed by Neil Gaiman.I'm sure that book 1 of Harry Potter was surreptitiously turned face out a few times... until such time as that became unnecessary because you had a couple of hundred people waiting in line outside the bookstore at midnight in order to grab a copy before it even hit the shelf at all, spine-out of face-out. If you recognise the NAME on the spine, your reaction is, "oh, a new Rowling... a new Gaiman... a new King... a new Bujold... a new Nora ROberts... I better get it". Let's be honest, if you saw your own name on a book spine (and you didn't recognise it as being yours) how likely are you to pull the book out to look at it? WOuldn't you just skim right past it, looking for the next Name you found Familiar?...
So what's wrong with giving yourself a little help, while that Name is still not Familiar Enough, in the hope that by selling another copy or two you're giving yourself the chance to start a word-of-mouth thing happening, that perhaps someone else might return to the bookstore, where your books are back to having their spines facing out, and seeking you out BY NAME?
I fully realise that not all books can be shelved facing out. But I completely subscribe to the idea that it is the books by less-than-familiar names that SHOULD be faced out, because books are, indeed, judged by their covers and if it isn't the familiarity with the author that would make you choose to buy a particular book an interesting cover might. The really big household names simply don't need that particular crutch any more. They could put the front cover of a telephone directory on a new novel by Steven King *and it would still be bought anyway*, whether it faced out or not.
Okay, rant over.
Back to my chapter. By this time next year I'll have at least one other book I might be looking for, face out, on bookstore shelves.
Sigh.
Re: You're missing the point still.
Date: 2006-06-30 02:32 pm (UTC)But to me, it IS the bookstore's property. They pay for it. If it's damaged, they are responsible. If it's lost, they are responsible. I've seen the bills. There is no difference from my point of view.
Also, the shelves ARE their property. And thus what gets put there, and how, is their right and responsibility to decide.
Re: You're missing the point still.
Date: 2006-06-30 06:04 pm (UTC)Fair enough, but they STILL dump it back at the publisher when they don't like it any more. It's a system, and the books are in system, like foster kids - you might be responsible for a foster child and its bills, but in the end it isn't YOUR kid, it isn't even adopted, and you can throw it back in the system - which happens rather more often than anyone might like to think. The bookstore is responsible for the wellbeing of the books while in their custody - they are caretakers, not owners. If they bought the books outright, lock stock and front cover, that would be a different thing - but there's this pesky return thing, and the books can get booted out of the door any time the bookstore damn well feels like it.
and as far as this is concerned:
The shelves are indeed their property, and I have not, ever, been known to move bookshelves in a bookstore. But once the stock which they have in foster-care is put on those shelves, it isn't the bookstore's ultimate responsibility any more. The readers, the customers, come into the equation too.
You were talking elsewhere that I am cheating the bookstore by turning my book face out and thus ensuring ONE sale for me against the 20 potential sales of something by Weber or King - but dammit, when push comes to shove, both they and I have written a book. I am not asking for special treatment, I am not demanding special dump bins nor plastering existing ones with posters of my covers and replacing the books therein with my own. ALl I am doing is using my cover art to entice a potential buyer in my direction. And all I am asking for is equal time. In the long term, WE ARE ALL WRITERS. But if Weber sells 15 books instead of 20 and I sell two instead of none, it makes little difference to Weber's career at this point and it makes a world of difference to mine. And in the end the choice should be the customer's. NOT the bookshop's. The Barnes and Nobles of this world already have too much input into the publishing process - I've heard stories of covers being changed because B&N looked at the original design and said "we don't like it, we won't stock it". The bookstore is a place where the reader gets to choose which book to take home. I want a fighting chance for that book to be mine. If turning it face out for an hour at a time every few weeks does something for me - and it will, you yourself have said that facing out increases sales by 1.5 to 2 times - then I will do it.
Swanning in in the first flush of post-publication, when the book is new and hot, and asking to sign stock is one thing, and in my own experience booksellers had been more than happy to play ball on that one with me in the past. But what happens when the book is a year old? DO you thing you're equally likely to get invited to sign? And yet the book is still in the store. It must still be selling SOMETHING, else it would have been packed back off into the system by now. And I will do my damndest to make sure it stays on those shelves as long as I can make it do so - because, when push comes to shove, once it's taken off the shelf it's a moot point as to whether it would be spine out or face out - when it isn't there at all, it's gone. And turning the book face out might keep it there long enough for it still to be offered as a choice to the customer.